Not sure if this is a new idea or not, but the Olympia Film Society at the Capitol Theater brings a twist to the 1936 film Reefer Madness when they screen it on July 26: audience participation. Uh, no, I'm not talking about everybody burning one down--I think that's still illegal in a public place, although Washington passed a recreational pot law last year.
What they're doing is letting the audience post texts, which will appear at the bottom of the movie screen while the action rolls. Now that's good texting! They're calling it "Hecklevision." Reefer Madness, the anti-marijuana propaganda film, is already an unintentional comedy classic. Now it will be an absolute scream.